Moving to Framer – A Strategic Shift for Better Brand Experiences

At OAT Studio, our commitment to delivering exceptional brand experiences is at the heart of everything we do. As a design agency specialising in brand identities, we understand that a brand's digital presence is critical. Over the years, we’ve helped our clients build robust, dynamic websites on platforms like Webflow. However, as the digital landscape evolves, so do the tools we use. That’s why we’re excited to share our strategic shift from Webflow to Framer — a change that brings new opportunities and benefits to our clients.

Why We Loved Webflow

Webflow has been a fantastic platform for us and our clients. It allowed us to create visually stunning websites without the need for extensive coding knowledge. With its powerful design capabilities and flexible CMS, Webflow offered a lot of creative freedom, enabling us to bring our clients' brand identities to life in unique ways.

Webflow’s customisability, combined with its ability to manage complex interactions and animations, made it a go-to for many agencies like ours. The platform has served us well, providing the flexibility we needed to create beautiful, responsive websites that delivered on both form and function.

Why We’re Moving to Framer

While Webflow has been an excellent tool, we believe that Framer offers several advantages that align more closely with the evolving needs of our clients. Here’s why we’re making the switch:

1. Design and Interaction at the Forefront
   Framer was initially built as a tool for prototyping, which means it was designed from the ground up with interaction and animation in mind. This focus on interaction design makes Framer particularly well-suited for creating websites that are not only visually engaging but also highly interactive. For brands looking to create memorable digital experiences, Framer offers an edge with its seamless integration of advanced animations and transitions directly into the design process.
   
   

2. Streamlined Workflow
   Framer simplifies the design-to-development process. With Framer, the line between design and production is blurred, allowing us to move from concept to live site more efficiently. This streamlined workflow reduces the time to launch, meaning our clients can see their vision realised faster. It also ensures that what we design is exactly what users experience, without the typical compromises that can happen when translating designs into code.
   
   

3. Code-Optional Flexibility
   One of Framer’s standout features is its flexibility in handling code. While it offers a code-free environment for designers, it also allows us to dive into custom code when needed. This hybrid approach ensures that we can push the boundaries of design while still maintaining the technical robustness required for complex projects. For clients, this means more possibilities without sacrificing performance or quality.
   
   

4. Integrated Content Management
   Framer’s CMS is designed with simplicity and efficiency in mind. It’s easy for our clients to manage their content, update their websites, and make adjustments on the fly. This level of control is crucial for brands that need to stay agile and responsive to market changes. With Framer, our clients have the power to keep their digital presence fresh and relevant without needing ongoing technical support.
   
   

5. Faster Load Times and Improved SEO
   Framer is optimised for speed, which directly impacts user experience and search engine rankings. Faster load times not only keep visitors engaged but also boost SEO performance — a critical factor for brands looking to improve their visibility online. Framer’s built-in optimisation features ensure that our clients’ websites perform well across devices and platforms, enhancing their overall digital presence.
   
   

6. Collaborative by Nature
   Framer’s collaboration features allow us to work more closely with our clients throughout the design process. Real-time feedback and instant updates mean that our clients are always in the loop and can make decisions faster. This collaborative approach aligns perfectly with our philosophy of working as partners with our clients, ensuring that the final product truly reflects their brand vision.