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Brand Identity

57 Festivals

Brand Identity

57 Festivals

About

57 is a leading production company that organises large-scale comedy festivals, shows and tours across the UK, selling over 100,000 tickets annually. Known for presenting top comedians in iconic venues like London’s Union Chapel, 57 approached Oat Studio to refresh their branding. Having previously worked on several of their festival designs, we were tasked with creating an updated identity.

Client

57 Festivals

Category

Brand Identity

Deliverables

Identity, Art Direction, Website, Merch

"Having been long standing OAT-admirers we were keen to bring them on board to create the brand identity for a new comedy festival Laughterama we launched in summer '22. From concept to delivery the project had such an excellent flow, Tori & Owen are total experts and guided us effortlessly through the various phases, from honing the brief, recommending illustrators & motion designers, nailing the logo & brand kit, creating a superb portfolio of assets as well as large scale branding at the festival itself. It was an absolute pleasure to work with them, so much so that we've just teamed up again to work on another four festivals plus two more projects with them, and we cant wait to see the results!"

"Having been long standing OAT-admirers we were keen to bring them on board to create the brand identity for a new comedy festival Laughterama we launched in summer '22. From concept to delivery the project had such an excellent flow, Tori & Owen are total experts and guided us effortlessly through the various phases, from honing the brief, recommending illustrators & motion designers, nailing the logo & brand kit, creating a superb portfolio of assets as well as large scale branding at the festival itself. It was an absolute pleasure to work with them, so much so that we've just teamed up again to work on another four festivals plus two more projects with them, and we cant wait to see the results!"

Cass Randolph, Co-Founder – 57 Festivals

"Having been long standing OAT-admirers we were keen to bring them on board to create the brand identity for a new comedy festival Laughterama we launched in summer '22. From concept to delivery the project had such an excellent flow, Tori & Owen are total experts and guided us effortlessly through the various phases, from honing the brief, recommending illustrators & motion designers, nailing the logo & brand kit, creating a superb portfolio of assets as well as large scale branding at the festival itself. It was an absolute pleasure to work with them, so much so that we've just teamed up again to work on another four festivals plus two more projects with them, and we cant wait to see the results!"

Cass Randolph, Co-Founder – 57 Festivals

Challenge
The main challenge was designing a versatile logo that would stand out across various formats, especially on event posters, which are crucial for promoting their nationwide comedy events. The logo needed to strike the right balance between professional and lively, while ensuring clarity at small sizes on websites and other materials.

Solution
Oat Studio refreshed the 57 branding by designing a 3D logo with stacked numerals that subtly convey a sense of movement and character. Bright, vibrant colours – blue, orange and green – were used to add energy and abstract shapes were introduced as image holders to reinforce the brand’s dynamic nature. The new identity was applied across merchandise like T-shirts, totes, and lanyards, as well as digital platforms and business stationery, ensuring the brand remained cohesive and visually impactful in all applications.

Challenge
The main challenge was designing a versatile logo that would stand out across various formats, especially on event posters, which are crucial for promoting their nationwide comedy events. The logo needed to strike the right balance between professional and lively, while ensuring clarity at small sizes on websites and other materials.

Solution
Oat Studio refreshed the 57 branding by designing a 3D logo with stacked numerals that subtly convey a sense of movement and character. Bright, vibrant colours – blue, orange and green – were used to add energy and abstract shapes were introduced as image holders to reinforce the brand’s dynamic nature. The new identity was applied across merchandise like T-shirts, totes, and lanyards, as well as digital platforms and business stationery, ensuring the brand remained cohesive and visually impactful in all applications.

Challenge
The main challenge was designing a versatile logo that would stand out across various formats, especially on event posters, which are crucial for promoting their nationwide comedy events. The logo needed to strike the right balance between professional and lively, while ensuring clarity at small sizes on websites and other materials.

Solution
Oat Studio refreshed the 57 branding by designing a 3D logo with stacked numerals that subtly convey a sense of movement and character. Bright, vibrant colours – blue, orange and green – were used to add energy and abstract shapes were introduced as image holders to reinforce the brand’s dynamic nature. The new identity was applied across merchandise like T-shirts, totes, and lanyards, as well as digital platforms and business stationery, ensuring the brand remained cohesive and visually impactful in all applications.

Brand Identity

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Event Branding

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Brand Identity

Honest Grind Coffee

Event Branding

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Brand Identity

Honest Grind Coffee

Event Branding

Comedy Garden

Contact

Have a project in mind?
Let’s chat.

Book a free consultation to explore your vision.

Studio

86-90 Paul Street
London EC2A 4NE

Newsletter

Sign up for our (occasional) newsletter for updates
and insights. No spam, just quality content. 

© Oat Studio 2024

Contact

Have a project in mind?
Let’s chat.

Book a free consultation to explore your vision.

Studio

86-90 Paul Street
London EC2A 4NE

Newsletter

Sign up for our (occasional) newsletter for updates
and insights. No spam, just quality content. 

© Oat Studio 2024

Contact

Have a project in mind?
Let’s chat.

Book a free consultation
to explore your vision.

Studio

86-90 Paul Street
London EC2A 4NE

Newsletter

Sign up for our (occasional) newsletter for updates
and insights. No spam, just quality content. 

© Oat Studio 2024