Argall Industrial Area

Solution

OAT Studio approached the project by immersing ourselves in the local context, conducting thorough research, engaging with business owners, and exploring the Argall Industrial Area to capture its essence. We developed a visual identity that combined the area's creative and industrial spirit. For the logo lock-up, we selected Gopher, an unusual reverse-contrast geometric sans serif typeface that added a distinctive touch to the branding. As the core typeface, we chose F37's Britain Sans, a quirky and characterful font that draws inspiration from various elements of 'Britishness,' perfectly reflecting the eclectic mix of the area.

We collaborated with local illustrator Nicolas Burrows, whose collage-based style brought a distinctive aesthetic to the project. His work, influenced by outsider art and modernist design, helped create a visual identity that stands out from conventional approaches. Nicolas’s illustrations were used prominently in the map design, alongside custom icons representing local businesses and points of interest. The map itself was designed to be both informative and visually engaging, encouraging exploration and discovery within the Argall Industrial Area.

Further Details

The project deliverables included a digital map with local listings, a foldable A6 printed booklet, social media designs, event flyers, tote bags, and on-site graphics like wayfinding floor vinyls, digital billboards, and vinyl banners. To ensure consistency with the broader community, we integrated elements of the Waltham Forest colour palette. The map was crafted to be both informative and engaging, highlighting local businesses and historical points of interest, with the goal of encouraging exploration and fostering community connections. The project’s success was reflected in increased foot traffic and positive feedback, sparking renewed engagement and pride, and transforming the area into a vibrant, thriving hub.

Credits
Illustration: Nicholas Burrows